We hope we have a spot on your calendar for Monday August 3rd...5:00 PM...for EntreForum. We're meeting in the theatre of Crounse Hall on the WKCTC campus.
Wanted to share what we'll be talking about...and who will join us for the conversation.
If you live in the area, you've probably heard "The Godfather" (or "God-foddah") commercials for The Pasta House Restaurant in Paducah. Local Pasta House owner Bob Hoppman is the mastermind behind those spots...and many other marketing efforts. We'll hear Bob talk about why he does what he does in regard to marketing...and when and where he does it!
Did you ever wonder why you see "ads" for companies that don't really have a product or service you can buy over the counter? There are good reasons for being a good "corporate citizen" and Sandra Wilson, Public Affairs Manager for NewPage of Wickliffe, KY, discusses how (and why) companies engage in Cause Marketing.
Joining us via Skype from Los Angeles will be Van Vandegrift, owner of matrixx, LLC. Van and I worked closely together in the past on social marketing projects, branded entertainment marketing (Hollywood marketing!), and licensing projects. If you've ever wondered "how do I get my product on TV" or want to know about friending and tweeting, you'll benefit from Van's conversation.
I'll be hosting and moderating the discussion...and throwing my two cents in :) As Corporate Communications Director for 12 years at Dippin' Dots, Inc., I was offered a great opportunity (and learning experience) on marketing one of the world's most unique products.
We'll have refreshments from Artisan Kitchen...and plenty of quiet time afterward for you to chat with any of our mentors about specific issues regarding your business start-up.
Hope to see you Monday!
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